Curated by BMW

Located at The Grove in the heart of Los Angeles, [ SPACE ] by BMW is a two-story, gallery-inspired exhibit where guests can explore the latest evolution of BMW performance, innovation, and design. Learn more about what's featured at [ SPACE ] below.

The Next Generationof Electric

Visit [ SPACE ] and meet our First-Ever fully electric Sports Activity Vehicle—the BMW iX. This is your chance to come face-to-face with the future of BMW. 

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Competition Ready

Performance-focused features. Unmatched agility and power. This is the BMW M3. Get an exclusive look at the new extreme sports sedan when you explore [ SPACE ].

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For the Free

Embrace the open-air in the reimagined MINI Convertible. Whether you’re cruising top-up, top-down or in sunroof mode, new unique features make this drive a breeze. Catch this fun to drive ride now at [ SPACE ].

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Make Life a Ride  

Experience BMW Motorrad at [ SPACE ]—for nearly 100 years BMW has pursued innovation, performance and joy through motorcycling.

Discover the First-Ever M motorcycle—the M 1000 RR, and our all-new R 18 soul-fueled cruiser built to explore the roads of America.

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Behind the Design

Celebrated L.A. street artist Spencer Guilburt is the creative force behind the design of [ SPACE ]. Also seen in his previous collaboration with BMW during Art Basel in Miami, Spencer's work is inspired by both the natural world and iconography of street art. Look out for Spencer's signature "fire flowers" during your journey through [ SPACE ].

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