Curated by BMW

Located at The Grove in the heart of Los Angeles, [ SPACE ] by BMW is a two-story, gallery-inspired exhibit where guests can explore the latest evolution of BMW performance, innovation, and design. Learn more about what's featured at [ SPACE ] below.

The Next Generationof Electric

Visit [ SPACE ] and meet our First-Ever fully electric Sports Activity Vehicle—the BMW iX. Also coming soon to [ SPACE ]—the First-Ever BMW i4 all-electric four-door coupe. This is your chance to come face-to-face with the future of BMW.

[  L E A R N   M O R E  ]
Exquisitely Engineered

The M440i xDrive Gran Coupe is the newest addition to the high - performing 4 Series lineup. Embracing extraordinary, it merges charismatic style with four - door functionality. See it up - close at [ SPACE ].

[  L E A R N   M O R E  ]
The Choice
is Yours

Choose from a stellar lineup of our latest BMW models and hit the roads around The Grove for the ultimate drive. This complimentary experience lets you get behind the wheel of one of our new Ultimate Driving Machines and take it for a spin.

Street Drives will be available for pre-registered guests Tuesday through Thursday from 2 pm - 7 pm. You must be 25 years old and have a valid U.S. driver’s license to participate.

[  L E A R N   M O R E  ]
Fun to Drive

With zero emissions, four driving modes and our legendary go-kart handling, the all-electric 2022 MINI Cooper SE Hardtop 2 Door is for drivers who want to live large but leave a minimal footprint. Come check out at [ SPACE ].

[  L E A R N   M O R E  ]
Make Life a Ride  

Experience BMW Motorrad at [ SPACE ]—for nearly 100 years BMW has pursued innovation, performance and joy through motorcycling.

Discover the First-Ever M motorcycle—the M 1000 RR, and our all-new R 18 soul-fueled cruiser built to explore the roads of America.

[  L E A R N   M O R E  ]
Behind the Design

Celebrated L.A. street artist Spencer Guilburt is the creative force behind the design of [ SPACE ]. Also seen in his previous collaboration with BMW during Art Basel in Miami, Spencer's work is inspired by both the natural world and iconography of street art. Look out for Spencer's signature "fire flowers" during your journey through [ SPACE ].

[  L E A R N   M O R E  ]